The focus on "My Environment", is not really about the Earth's ecology - although that could still be a part of it.
In reality, it is more a focus on our own awareness.
As many people would tell you, there is more out there than you can ever imagine. So lets embark on what could be one of the most exciting and rewarding journeys of our lives
It is about our awareness of the people, things, trends, politics, etc, around us that may help us achieve what we want for our business and our lives, or those that that may stand in our way and threaten to slow us down or prevent us from doing so.
In the world today, changes are happening at an incredible rate - much faster than ever before.
New fashions, changes in consumer want's and needs, new technology, changes in social opinion are just a few of the constantly changing signals to us that we need to be alert or be left behind.
A successful strategy needs to be a direct fit with your external environment. It also needs to be a direct fit with your internal environment.
It is therefore about gaining, thinking about and using that knowledge and awareness to our best advantage.
A great place to start and get a feel for the environmental issues that you should be aware of is My Environment Lobby and the 10 Environment Lobby areas detailed in the right-hand menu on that page.